Those of you that follow my occasional chatter on Twitter will know that I am a fan of Farlows in Pall Mall, London. And I’m in good company. You see, Farlows is by Royal Appointment to His Royal Highness The Prince of Wales, supplying him with
waterproof clothing and fishing tackle.
Situated at 9 Pall Mall, Farlows holds prime spot on what was once the epicenter of fishing tackle in the world. In yesteryear Farlows was accompanied by Hardy, the most famous tackle manufacturer, at number 61 Pall Mall. Although long lost now, Farlows is grand enough to keep angling’s fishing tackle roots in the heart of London, and that’s why I love it so much. It’s still a highlight to go visit and support them.
The Farlows fishing empire is owned by the successful tackle retailer, Sportfish. This transition has gone well and with the legacy handled well. Farlows is certainly the jewel in the Sportfish crown.
Farlows cater for fishing and shooting, as well as country clothing and gifts. I can always find something I ‘need’. If you’re lucky when you visit there might be a guide, author or celebrity in residence. The expert staff try hard not to make the shop feel stuffy. In my experience, you’re always able to have a friendly angling conversation at any level.
Farlows now have a website too. Sportfish are experts online and Farlows borrows this online experience which fits the brand well. Whether or not the website gets temporarily closed when Prince Charles is online is doubtful, but there’s still a bit of charm.
Although both online and in store the fishing tackle is biased toward traditional Fly Fishing gear, there has definitely been a growth in saltwater tackle – both fly and bass lures in more recent times.
Farlows stock the following brands over three floors: Hardy | Simms | Greys | Snowbee | Abel | Barbour | Patagonia | Sage | Wheatley | Speyworks | Tibor | and many more.
See you there sometime.
For now, why not visit Farlows Online