New for 2018, the Fiiish Candy Shrimp lure. A new saltwater lure designed to target sea-bream, although it will slay all manner of saltwater species. The lure is metal, allowing you to fish at depth should you require. The lure’s action is described as an undulating and planing action. The Candy Shrimp looks to be available in 2 colours, including UV and paint that glows. More info should become available after the major French tackle shows in the coming weeks.
Three weights and sizes exist at launch:
55mm 30g
72mm 60g
83mm 90g
You may not have heard of IMA before, unless you’re already reasonably interested in lure fishing. In comparison to lure manufacturers like Rapala, IMA is the new kid on the block and part of a cool, new wave of tackle manufacturers reaching our shores from Japan. The cool kids love them. Anoraks like me love them. But best of all, the fish seem to love them too. Out of 
It’s that time of year again. You can feel the first warmth in the sunshine, there’s buds on the trees and the birds are singing. As a lure angler you’re starting to think ‘Bass’.