Results from the April Angler Survey undertaken by Southwick Associates in the United States reveals the following about the most purchased lures in the US:
Top brand of hard bait lure – Rapala purchased by 25% of survey respondents
Top brand of soft bait lure – Zoom purchased by 15% of survey respondents
Top brand of spinner bait – Strike King purchased by 15% of survey respondents
Top brand dough baits – Berkley PowerBait purchased by 52% of survey respondents
Top brand of jig – Northland purchased by 9% of survey respondents