Okuma Andros – New Information Released

New Okuma Andros 511We spotted a hugely insightful post on the official Okuma Blog with regards to the forthcoming release of the excellent Andros 511 reel we recently sighted at the Tackle & Guns Trade Show. This post has confirmed some of findings we highlighted in our recent preview and released a lot more.

Okuma have confirmed that the Andros is a brand new Continue reading “Okuma Andros – New Information Released”

Okuma Andros 511 Boat Reel Due 2011

Okuma Andros 511 ReelOne of the busiest stands at this year’s Tackle and Guns Trade Show was that of Svendsen Sport, distributor of the Okuma range of tackle in the UK. The activity was well deserved given the amount of new equipment and innovation on display at the show. At the front of the stand was a glass cabinet, illuminated with spotlights, showing off Okuma’s latest reels and some of Savage Gear’s huge range of lures. The stand-out reel for me was the Okuma Andros Continue reading “Okuma Andros 511 Boat Reel Due 2011”

New Gardner Tackle for Autumn-Winter 2010

Gardner New ProductsThere were some interesting items of new Gardner tackle highlighted to us at the T&G Show. Without further ado, here are some of the new items planned for Autumn/Winter 2010: Continue reading “New Gardner Tackle for Autumn-Winter 2010”

Hot Rox Hand Warmer (with video)

Hot Rox Hand WarmerNo Boiling, No Burning, No Fiddle, No Fuss

Now this was a neat new item being exhibited at the Tackle & Guns Show – the electronic Hot Rox Hand Warmer.

David House, the Managing Director of the company behind HotRox demonstrated the new product for us and I have to say it beats traditional hand warmers for a number of reasons.

Unlike the hot gel hand warmers you might have seen or used Continue reading “Hot Rox Hand Warmer (with video)”

Daiwa 2011 | New Tackle – New Logo

New Daiwa Logo2011 is a big year for Daiwa UK. Daiwa has a new logo and a fresh new brand image that it wants to align in every country – we first saw the release of the new Daiwa logo in Australia in December 2009. As you can see, it’s a radical change from the logo we’ve all grown up with. I’m sure it won’t be to everyone’s favour but I really think it’s a great move from Daiwa. While I agree that this is a gamble in terms of brand recognition, I think the new look and feel is Continue reading “Daiwa 2011 | New Tackle – New Logo”