New Akios Multiplier Reels Seen

We’ve spotted an interesting looking, new fishing reel at the back of a UK sea angling magazine. There’s only a small picture to go on but the multiplier reels – which look to be manufactured predominantly for sea fishing – appear to be branded as ‘Akios’, a brand we haven’t heard of before. In fact searching for the brand online has almost drawn a complete blank. The only possible
Continue reading “New Akios Multiplier Reels Seen”

Avid Carp divulge more info on AvidCarp.com

UPDATE : New Avid Carp Corn Stops and Sight Stops now available to buy (see bottom)


AvidCarp.com, the website of the hotly awaited new carp fishing brand Avid Carp has moved from a simple holding page to something with more more intriguing. In their own words, “The countdown to Avid Carp products hitting the shelves has begun”. Even more exciting, the website sets the launch date as June 2010 – so we’re close.

AvidCarp.com confirms what we already know in that Avid Carp will Continue reading “Avid Carp divulge more info on AvidCarp.com”

Shimano Purist Rods – UK Specialist Range


Introducing Purist – a new concept inspired by leading UK specialist anglers including Shimano consultant and youngest ever Angling Times Drennan Cup holder Darran Goulder. The upshot is a quality, 10-strong range of species and situation-specific rods which offer everything the all-round specialist fish hunter could Continue reading “Shimano Purist Rods – UK Specialist Range”

Rivercraft Launches European Tackle Range

RivercraftRivercraft, a new European brand in sport fishing has recently launched to the public. With a European focus, Rivercraft specialises in fly fishing, spinning and casting tackle, clothing and accessories.

Here’s an excerpt from Rivercraft’s official press release dated 12th May 2010: Continue reading “Rivercraft Launches European Tackle Range”

SONIK Sports – SONIK Reward Club Scheme

SONIK Sports launched back in May 2008 and from the off it was clear that the brand was a little bit special – not surprising considering the pedigree of the gentlemen behind it. Former Hardy & Greys commercial director Ian McCormack and Tony Anderson, who also worked at the Alnwick company as a product manager were joined by seasoned marketeer, John Openshaw to form the new fishing tackle manufacturer. It is John’s role within SONIK Sports that perhaps interests me the most.

John Openshaw has Coca-Cola listed as a previous employer and was described as having a background in online marketing in one of the first press releases for SONIK. I remember thinking that this was Continue reading “SONIK Sports – SONIK Reward Club Scheme”