SONIK Sports launched back in May 2008 and from the off it was clear that the brand was a little bit special – not surprising considering the pedigree of the gentlemen behind it. Former Hardy & Greys commercial director Ian McCormack and Tony Anderson, who also worked at the Alnwick company as a product manager were joined by seasoned marketeer, John Openshaw to form the new fishing tackle manufacturer. It is John’s role within SONIK Sports that perhaps interests me the most.
John Openshaw has Coca-Cola listed as a previous employer and was described as having a background in online marketing in one of the first press releases for SONIK. I remember thinking that this was Continue reading “SONIK Sports – SONIK Reward Club Scheme”
Official Daiwa Press Release – 24th February 2010 – Daiwa, the maker of quality fishing rods, reels and tackle, has launched eCommerce on 
It’s not all that often that a new brand of fishing tackle comes along and you can guarantee its success, but we’re pretty sure that’s exactly what we can expect from new carp tackle brand, Avid Carp.
Although Molix is not a brand all too familiar here in the UK it is one I am familiar with. You can’t help but notice their first-class lures if you pick up a European fishing magazine like ‘Loup & Bar’ in France or ‘PescaMar’ in Spain. The French especially are Sea Bass fanatics and they’ve certainly been bitten by the ‘cooler’ side of sea angling – including the tackle. There’s an obsession for quality lures but they’re not entirely reliant on Japanese brands, with a keen eye for European brands. Molix are one of those brands. I’m not sure why the tiny English channel proves to be such an obstacle in the United Kingdom – I for one look forward to the influx of quality European fishing tackle, especially the lures.