
Introducing Purist – a new concept inspired by leading UK specialist anglers including Shimano consultant and youngest ever Angling Times Drennan Cup holder Darran Goulder. The upshot is a quality, 10-strong range of species and situation-specific rods which offer everything the all-round specialist fish hunter could Continue reading “Shimano Purist Rods – UK Specialist Range”
Rivercraft, a new European brand in sport fishing has recently launched to the public. With a European focus, Rivercraft specialises in fly fishing, spinning and casting tackle, clothing and accessories.
Every nymph needs a pimp! – Fish Pimp
SONIK Sports launched back in May 2008 and from the off it was clear that the brand was a little bit special – not surprising considering the pedigree of the gentlemen behind it. Former Hardy & Greys commercial director Ian McCormack and Tony Anderson, who also worked at the Alnwick company as a product manager were joined by seasoned marketeer, John Openshaw to form the new fishing tackle manufacturer. It is John’s role within SONIK Sports that perhaps interests me the most.