Category: Industry News

2012 Shimano Fishing Tackle Video

Well, it’s that time of year again (at last). The big tackle trade shows of EFTTEX and ICAST are behind us and fishing tackle manufacturers’ attention turns to consumer PR, building the buzz for next seasons tackle releases.

As ever, there’s an awful lot of new releases this year. The big manufacturers will use their marketing might to make their products stand out against the rest. It’s normally quite a show.

Australia seems to be ahead in this process every year. Check out this promotional video from Shimano Australia for 2012: Continue reading “2012 Shimano Fishing Tackle Video”

Climax H2O Super Fine Tip – Best Fly Line EFTTEX 2011

Climax Super Fine Tip Fly LineIf French, Spanish or Czech Nymphing mean anything to you, then this new Climax H2O Super Fine Tip fly line might be right up your beat.

The Super Fine Tip (SFT) line took Best New Fly Line at the recent European Tackle Trade Exhibition, and with good reason. The popularity of ‘nymphing’ has outgrown the respective tackle. Climax looked at what the technique tries to achieve and have made a purpose built fly line for the job.

Traditionally, fly anglers have relied on extended, light line leaders to facilitate a realistic dead drift of a nymph. However most anglers use a standard line. It’s this part of the set up Climax outlined as an area for refinement.

With the Climax Super Fine Tip, the lightweight body features Continue reading “Climax H2O Super Fine Tip – Best Fly Line EFTTEX 2011”

ICAST Fishing Tackle Show 2011

ICAST 2011The ICAST Fishing Tackle Show was once again a fantastic event that took place 13th to 15th July 2011 in Las Vegas.

Attendance at the 2011 event this year was once again great with a large selection of manufacturers and products all under one roof. The New Product Show was especially exciting with previews of next seasons new Continue reading “ICAST Fishing Tackle Show 2011”

Shimano Aero Technium 10000 XSB Mgs – Best Fixed Spool EFTTEX 2011

Shimano Aero Technium XSB Mgs ReelApart from winning our award for the longest reel name in history, Shimano have won Best New Fixed Spool Reel at the 2011 European Fishing Tackle Trade Exhibition in Amsterdam with their latest incarnation of the Aero Technium 10000 XSB Mgs.

Shimano have a habit of winning at this show. Over the course of the past five years Shimano have won eight awards, including one for the original Aero Technium XSA Mgs back in 2008.

This year sees Continue reading “Shimano Aero Technium 10000 XSB Mgs – Best Fixed Spool EFTTEX 2011”

Berkley NanoFil – Innovation of the Year EFTTEX 2011

Berkley NanoFilBerkley NanoFil did NOT win either Best New Monofilament or Best New Braid at EFTTEX 2011. Berkley did win ‘Innovation of the Year’ with NanoFil though. How so?

“Not a Mono. Not a Fluoro. Not a Braid.” That’s how the advertising video for Berkley NanoFil ends. Okay, so apart from ruling Berkley out of every line award at this year’s tackle shows, what does NanoFil mean to us, the Continue reading “Berkley NanoFil – Innovation of the Year EFTTEX 2011”