Well, it’s that time of year again (at last). The big tackle trade shows of EFTTEX and ICAST are behind us and fishing tackle manufacturers’ attention turns to consumer PR, building the buzz for next seasons tackle releases.
As ever, there’s an awful lot of new releases this year. The big manufacturers will use their marketing might to make their products stand out against the rest. It’s normally quite a show.
Australia seems to be ahead in this process every year. Check out this promotional video from Shimano Australia for 2012: Continue reading “2012 Shimano Fishing Tackle Video”
The ICAST Fishing Tackle Show was once again a fantastic event that took place 13th to 15th July 2011 in Las Vegas.
Power Pro fought off stiff competition to be voted Best Braided Line at the recent European Fishing Tackle Trade Exhibition (EFTTEX) with new Power Pro Super 8 Slick braid.
Although Molix is not a brand all too familiar here in the UK it is one I am familiar with. You can’t help but notice their first-class lures if you pick up a European fishing magazine like ‘Loup & Bar’ in France or ‘PescaMar’ in Spain. The French especially are Sea Bass fanatics and they’ve certainly been bitten by the ‘cooler’ side of sea angling – including the tackle. There’s an obsession for quality lures but they’re not entirely reliant on Japanese brands, with a keen eye for European brands. Molix are one of those brands. I’m not sure why the tiny English channel proves to be such an obstacle in the United Kingdom – I for one look forward to the influx of quality European fishing tackle, especially the lures.